A recent study released by CompTIA (News
), a trade association for the IT industry, indicated that 25 percent of small- and medium-sized businesses expect to adopt a VoIP solution this year. There are many reasons contributing to this. The key factor is that costs of the VoIP solution are found to have much better value compared to that of a traditional telephony system for entire lifetime as it costs much less to maintain and augment. The second key factor is that VoIP helps in setting up a virtual office very easily.
In addition, for small and medium businesses that have limited resources and limited IT staff, the hosted VoIP solution is ideal. Because, hosted solutions reduce telephony costs by eliminating invest in additional equipment and cost of maintenance.
However, the upfront costs of buying VoIP phones are generally too high for the small and medium businesses. This is one of the barriers for adoption of VoIP by SMBs and generally stops them from switching to VoIP.
In this regard, the Best Buy company offering broadband and voice services, Speakeasy
, in March 2010 started a promotion
to encourage VoIP adoption. The promotion offered free Polycom (News
) SoundPoint IP 321 VoIP-enabled phones to new business customers who purchased unlimited or global Hosted Voice calling plans and have a minimum of five lines.
According to a press release
, this promotion was a huge success and also eliminated one of the last barriers to VoIP adoption. So, Speakeasy (News
) made the decision to extend the promotion through the end of June. It is anticipated that this promotion has clearly demonstrated its ability to accelerate that trend.
"While the long-term cost savings of using VoIP were proven, we suspected some companies might have been apprehensive of making the switch because of the upfront costs," said Bruce Chatterley (News
), Speakeasy CEO. "Turns out our theory was right. By eliminating that last barrier to entry, we've had a dramatic increase in call volume from potential new customers, clearly demonstrating the desire for small businesses to implement Hosted Voice."
According to the release, Gorilla Tango, a Speakeasy customer, is one of the small businesses in the Nation that leveraged this promotion and found tremendous value in Hosted Voice. With the help of this promotion, Gorilla Tango not only could save 70 percent on its phone bill, but it was able to operate the business 24 hours a day in two locations without adding a lot of staff. For a case study on Gorilla Tango, visit http://www.speakeasy.net/casestudies/gorilla.php
Apart from offering cost-effective VoIP services tailored for the needs of any home office or small business, Speakeasy also offers a full range of connectivity options from high-speed DSL and T1 services to 20x20 Mbps Business Ethernet.
Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.
Edited by Alice Straight