Airtel Launches Airtel IQ, Cloud Omni-Channel Communications Platform

Better engagement with customers has been a critical focus for companies, especially today, with a global pandemic. A competitive advantage can be found in leading-edge communications capabilities.

Customers are demanding more personalized, secure, and innovative capabilities from the companies they do business with.India-based telecommunications company Bharti Airtel is addressing this need with the launch of Airtel IQ - a cloud-based omnichannel communications platform.  This latest announcement will provide businesses with a way to more deeply engage with their customers using seamless and secure cloud-based communications.

This eliminates the need for multiple communications platforms for different channels and helps to make processes more seamless and secure than ever before.

Airtel already serves over one million businesses with its integrated portfolio of connectivity, cloud, security and collaboration, and data center solutions. Big-name companies in India have already signed up for the offering in the beta phase.

For the Indian enterprise communication segment, company officials say the new release is a “game-changer” as it requires only a slice of code to be embedded within a business communications service, from voice to SMS, IVR, and other applications on desktop and mobile.

“At Airtel, we are obsessed with solving customer problems, and Airtel IQ is first amongst several game-changing products that we will be bringing to the market,” said Adarsh Nair, Chief Product Officer at Bharti Airtel. “Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favorite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there, making it happen seamlessly and safely.”

Last month, Airtel announced the launch of Airtel Secure, a suite of advanced cybersecurity solutions to protect business customers in India, which ranks fifth globally when it comes to cyber-attacks and fraud incidents.

Edited by Maurice Nagle