Business VoIP Featured Article

VoIP Much Acquires VBuzzer Trademark

March 06, 2017

By Alicia Young, Web Editor

The general rule of thumb when it comes to acquisitions seems to be making the transition as easy as possible for customers. This is even more important if the company being acquired is a well-known, large entity with thousands of customers. That’s the challenge VoIP Much Phone Company Inc just took on while acquiring the VBuzzer trademark and recurring subscriber base from Softroute Corporation. Luckily for everyone involved, the process went off without a hitch.

VoIP Much provides phone services primarily to home and business customers across Canada and the United States. Business services however, including conferencing and Virtual PBX, are provided globally. Although the company is clearly doing well on its own, it, in the stereotypical nice-guy Canadian fashion, saw another struggling business and immediately brainstormed ways to help.

VBuzzer is a popular VoIP brand that really made an impact on the industry as a whole. Unfortunately, quality has dropped in recent years and the brand overall has been declining. Instead of watching its competitor crash and burn, VoIP Much decided to acquire the company. VBuzzer will even continue to operate as its own brand, just under VoIP Much instead. It’s important to note, however, that executives at VoIP Much have stated that Pay As You Go (PAYGO) and Fax services from VBuzzer (Softroute) were not part of the purchase agreement. 

“Our interest in VBuzzer was to save the long running VoIP brand and ensure its continued growth. Recent years have found the brand decreasing in quality, as seen by social reviews and comments. With VoIP Much powering the VBuzzer brand going forward, we plan to bring this VoIP pioneer back to it's A-Game,” said Don Hunter, President of VoIP Much Phone Company. “The acquisition also adds to our capacity and geographic presence.”

What makes this acquisition stand out from others, though, is how easy the process was for customers. The acquisition occurred quickly, with all recurring subscribers being immediately migrated to the VoIP Much network on March 1, 2017. Additionally, during the migration, VoIP Much predicts little to no downtime for subscribers. Hunter stated, “We are confident that VBuzzer subscribers will like the new changes planned for their service and the business. Immediate changes to be seen are replacement of the billing system and user portal. We welcome you all to the VoIP Much Family.”

It’s a common belief that Canadians might actually be some of the nicest, most accommodating people on the planet. VoIP Much just furthered that belief by taking a failing brand under its wing and making sure the entire transitional process was as painless as possible for customers. 

Edited by Maurice Nagle

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