ReadyTalk Launches Hosted Voice UC

As ever more service providers scramble to offer their own cloud-based unified communications (UC) applications, it seems a new provider enters the market every day. One of the challengers in this competitive arena, ReadyTalk, just announced its latest creation, the Hosted Voice suite of core UC components that attempts to appease all types of enterprise customers.

ReadyTalk enters the fray with its Hosted Voice application that does more than its name suggests. Instead of taking the low road and offering only voice or just a low tier of service that only includes voice, Hosted Voice allows new users to enjoy communications tools that facilitate conversations by phone, video chat between individual users, and instant messaging for an office full of employees. Enterprises can upgrade these features as needed to gain various types of web- and videoconferencing, but the basic package offers more to businesses than they may have seen in total from the highest-level tiers from competitors.

Dwight Allgood, the vice president of business development and channel sales at ReadyTalk, spoke in his company’s announcement about how the release of this product is about more than just packaging a wealth of features into a single product.

“We’re excited to add ReadyTalk Hosted Voice, considering how we’ve been hearing from more customers that they want a single vendor for UC,” Allgood said. “But it’s not just about that simplicity – our solution enables companies to save money, be more productive, improve communication, be more mobile, and grow their businesses. We have these customer ideals top-of-mind as we continue to innovate and reach UC’s full potential.”

That full potential stands for a mix of features and usability that only the best companies in the market can deliver in tandem and deliver well. A previous TMC feature regarding UC commented on customers’ collective desire for more mobile features and an increased focus on web-based communications. With Hosted Voice, those desires are met in a system that runs on tested Broadsoft communications software. It also includes integration with office products such as Microsoft Skype for Business and customer relationship management such as Salesforce.

Those features combine with the ability for this hosted service to save business clients money when compared to traditional private branch exchanges that may also be more complicated to install and less flexible when it comes to mobile integration. Overall, the UC market could grow by nearly $60 billion between 2015 and 2023. This success will see its roots in the delivery of mobile and, of course, the management and delivery of applications from the cloud, which can drastically cut infrastructure costs for service providers who can then pass those savings to end users.

Edited by Maurice Nagle