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Should PRI Play a Role in Your Business VoIP Deployment?

January 10, 2013
By Susan J. Campbell, Business VoIP Contributing Editor

The buzz surrounding the benefits of Voice over Internet Protocol (VoIP) has permeated the confines of the business world, spurring many a decision maker to integrate the voice and data lines to simplify communications while also reducing costs. So popular are the benefits associated with VoIP in fact that it’s even spilling into the consumer market. 



While the typical consumer still tries to determine the best route to VoIP, business users are examining the pros and cons associated with different vendors and bundled offerings. For those companies turning to business VoIP that need several phone lines on the converged network, this KTAR report suggests that the primary rate interface (PRI) may be considered in the mix of viable options. 

For all intents and purposes, the PRI line has the capability of sending and/or receiving up to 30 calls at the same time. It’s an end to end digital circuit that operates as part of the integrated services digital network (ISDN) line. The common application in the U.S. is a T1, which carries 23/24 channels in two pairs of copper lines. 

While the PRI also has the capability of providing the business VoIP user with as many as 23 separate Internet-based lines in addition to a data channel, there are still benefits and challenges to implementing such technology. 

The Benefits

Implementing PRI as part of the business VoIP strategy is not only a cost-effective method to communications, it also allows for the easy conversion of established landlines into an Internet-based system. Plus with a strong Internet signal, users can access the system or receive a call on any device, in any location. 

Depending upon the selected package, VoIP with PRI can offer a wide range of features, including voicemail, caller ID, three way calling, auto-redial, online faxing and more. The technology is easily integrated with instant messaging, video conferencing, file sharing and any other communication conducted over the Internet. 

The Challenges

Like most other technology in the office, if there’s no electricity, there’s no access to VoIP. Likewise, if the Internet connection is down, so too are the available channels to communicate with the outside world. If too much traffic is trying to traverse the network when making a VoIP-to-VoIP call, the quality of the audio can suffer. Plus, 911 services are not guaranteed. While many state and local agencies are working to accommodate E911, full deployment and support is still not in place. 

The Possible Solution

In the world of business VoIP providers, Nextiva aims to set itself apart from the rest, establishing an extensive portfolio of offerings that meet the real needs of businesses in operation today. The company’s solutions offer unlimited calling, local and toll-free numbers, the ability to keep the existing phone number, no setup fees or contracts, U.S.-based technical support and more than 100 features ready to cater to the business.

 Plus, if PRI is a priority, the company can accommodate the request. Once in place, Nextiva’s VoIP can save a business up to 65 percent compared with traditional phone costs. 

The need for real-time communications in the business sector is not going away, yet the demand for innovative features, unified technologies and lower costs continues to grow. With easy access to proven business VoIP solutions, these needs can easily be met.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Jamie Epstein

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