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Business VoIP Feature Article

February 01, 2012
Case Study Measures Business VoIP Success for Manufacturer
Business VoIP
By Susan J. Campbell, TMCnet Contributing Editor

Making the switch from a traditional phone or legacy system to a top-notch business VoIP system should be a shocking transition, both in technological advances, efficiency, and in some cases, cost.

This Nextiva case study examined the transition and captured the changes for Tabarka Studio, a high-end buildings materials manufacturer. With its legacy system, only two employees could be on the phone at a time, incoming calls were met with a busy signal and the answering service didn’t route calls to individuals in the company. It was time for an innovative business VoIP solution.

Nextiva stepped in to offer its hosted services. For Tabarka, it was a solution that cut phone costs by 60 percent. The implementation included a multi-line system with toll-free and local numbers. The toll-free option is particularly valuable to Tabarka as the company has clients all over the world. Customers were no longer met with busy signals, and the Internet-based voicemail made messaging an easier and more viable option.

Nextiva’s business VoIP solution includes a customizable virtual PBX (News - Alert), so callers can route themselves to the person or department they need to reach. Nextiva’s auto-attendant, a feature that was unavailable and even incomprehensible with the legacy system, allows callers to dial by name, assist in messaging and routing, plays on-hold music and offers advanced call routing.

A business VoIP solution will often include an online account management system that can give priority to voice calls and improve not only the call quality, but also increase the speed of the DSL connection. Using the business VoIP solution, Tabarka was able to handle all incoming calls and increase its professional image through the solution’s messaging service and customizable hold feature.

Not only are the employees getting voice messages directly to their phones, but they can also receive them as emails, due to the capabilities offered via the business VoIP solution. This feature works well for employees who are out of the office – they don’t have to call in for their messages as they can simply check their email from any location with a smart device. Employees can also get extensions to their homes, just as they would at the office, allowing for ideal telecommuting scenarios.

While companies can save money on their phone service by leveraging a business VoIP solution, they’re also gaining better positioning by creating a customer service model built on professionalism. 

The case study didn’t mention how much money Tabarka was losing through missed sales opportunities in its legacy system, yet they are likely seeing more business as a result of the decision to upgrade to a business VoIP solution.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, happening right now from Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.

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Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jamie Epstein

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