Business VoIP Provider Outlines Strategic Initiatives
Digerati Technologies, a provider of cloud communication services including business VoIP and cloud-based telephony services, has outlined key strategic initiatives and business opportunities aimed at driving long-term sales growth and profitability.
As a low-cost operator with a vertically integrated platform and carrier-class global network, the company is in essence a “one-stop” provider of cloud telephony applications with a global reach that is delivered only in the cloud, the company said in a press release.
As far as new, innovative strategic initiatives, currently the company is placing an increased focus upon its cloud and session-based communication services, which are segments of the industry that are experiencing significant growth and where there are great opportunities for business expansion in the future. The company will also leverage its global network and partnerships to develop innovative international business VoIP solutions for carriers and enterprise customer, as well as continue to expand its infrastructure and back office system to streamline operations, automate key processes, and support its VAR distribution model.
In addition, Digerati recently introduced a cost-effective sales and marketing strategy utilizing VARs as its distribution channel. The VAR program targets PBX vendors, information technology ("IT") services firms, managed service providers, systems integrators and broadband providers that lack a cloud telephony infrastructure, but have an embedded customer base in need of telephony services.
Arthur L. Smith, CEO of Digerati, said in a statement, "FY2012 is shaping up to be a critical turning point for our company. We have made significant progress in enhancing our core infrastructure to support our growth strategy and continue to win new business opportunities with enterprise customers through our VAR relationships both domestically and internationally. We expect to report more on these new business opportunities and on our sales progress in the coming weeks.”
Moreover, Digerati will improve its current carrier-to-carrier sales distribution model with a higher margin model. The company’s Value Added Resellers (VARs) will benefit from this model as it allows them to offer cloud and session-based communication services to the enterprise market.
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Rajani Baburajan is a contributing editor for business-voip. To read more of Rajani's articles, please visit her columnist page.
Edited by Jamie Epstein