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Business VoIP Feature Article

November 10, 2011
Business VoIP for SMBs Remains a Major Focus for Nextiva
Business VoIP
By David Sims, TMCnet Contributing Editor

Nextiva is a company that remains hard at work powering business VoIP phone products that have been created to help transform the way small businesses communicate. In fact, the Nextiva Office phone system is described by the company as “a next-generation communications platform providing small businesses with big-business features at small business prices.”

The company offers hosted business VoIP, which means things get a lot easier for SMBs who typically don’t have the in-house resources and expertise found in large IT departments that exist within large firms. Nextiva has the resources and expertise key to the ongoing success of SMB customers.

So being hosted, it’s much easier for SMB users to change their extensions, forward lines, and even set up their voicemail in a few minutes, as recently noted by TMCnet in a report that revealed that if a business changes locations, there is no longer a need to move any PBX (News - Alert) equipment, or even change phone numbers: “Simply access your fully personalized Web interface, and make an short phone call to Nextiva’s Customer Support team, and the once tedious process is complete.”

Nextiva business VoIP phones also offer such features as Automated Attendant, voicemail, flexible call forwarding and find me/follow me in all of Nextiva’s innovative VoIP suites. The fact that Nextiva owns and operates its own telecommunications and data equipment cuts out the middle man costs for SMBs, since there’s no reselling involved.

Recently, analyst firm IDC (News - Alert) released a report indicating an increasing trend of SMBs beginning to use unified communications technologies, specifically business VoIP. Titled "Unified Communications (News - Alert) in U.S. Small and Medium-Sized Business, 2011: Growing Demand for Communication, Collaboration, and Connectivity — But Integration Remains Elusive,” the report examines multiple unified messaging components on platforms including desktop and mobile devices, finding that over one-third of small businesses and almost three quarters of mid-sized businesses own at least one UC component technology.

Business VoIP is rising in popularity in SMBs, and "SMBs are interested in both underlying capabilities and specific UC technologies," IDC research manager Justin Jaffe concluded.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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