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Business VoIP Adopted by Heartland Automotive Services

March 04, 2011
By David Sims, Business VoIP Contributing Editor

Heartland Automotive Services, recognized as America's largest Jiffy Lube franchisee, has signed a managed services contract for a full-featured VoIP (Voice over IP) product with Hughes Network Systems, a provider of managed network services.


Heartland officials say it will allow them to eliminate expensive POTS lines at its retail locations, a move which should lead to “significantly cutting its phone system costs and improving customer service capabilities,” if all goes as planned.

"A resilient, state-of-the-art broadband network with business VoIP services will help us support corporate training requirements, while at the same time, reduce our operating and infrastructure costs," said Rob Rajkowski, COO of Heartland.  

Hughes WAN Optimization is intended to provide additional bandwidth at each store for managing combined voice and data traffic, and will incorporate new Active QoS technology to ensure the quality of voice calls over DSL facilities.

The Hughes Managed VoIP Service is based on Hughes ActiveQoS technology, which according to company officials “adapts to traffic demands using optimization methods, ensuring a high quality voice experience with minimal packet loss and jitter over multiple voice calls.” Using the system Heartland will have a full range of features such as call routing, three-way calling, voice mail and detailed call records, which were lacking in its traditional voice service.

Cost savings are always a part of the business VoIP equation: “A flat rate for all local and long distance domestic U.S. calls means Heartland will avoid unpredictable long-distance charges at its stores and will also get simplified billing management,” company officials say, since “all phone and data services are consolidated into a single bill from a single vendor -- Hughes -- rather than having to deal with multiple regional service providers.”

Late last year TMC reported that industry observer Dan Rowinski noted that Hughes Network Systems will be offering its full suite of managed network services to the federal government, “a market it had not previously felt like it was suited for,” according to company officials.


David Sims is a contributing editor for business-voip. To read more of David’s articles, please visit his columnist page. He also blogs for business-voip here.

Edited by Charles West

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