May 17, 2011
Icon Voice Networks Discusses Product Strategy
By Chris DiMarco
TMCnet Web Editor
Icon Voice Networks offers a variety of VoIP services designed to fit the budget of most startups but that also extend into the enterprise level. The company was founded when it acquired Iwastsu America Voice Networks earlier this year and has become an exclusive distributer of Iwatsu’s (News - Alert) business phone systems in North America. As a new company Icon Voice is still seeking to find new customers, but has been steadfast in offering quality software and hardware to companies of all sizes.
At this year’s Interop, TMC’s CEO Rich Tehrani (News - Alert) sat down with Icon Voice’s CEO Kevin Kelleher to discuss some of the challenges the company is facing as it attempts to compete in an already saturated market. A huge portion of this is offering service and products that are developed to meet the growing needs of small companies coming to an IP solution for the first time.
“As part of our agreement with Iwatsu we’ll be doing some hardware development as well as some software development, in an effort to make the product more competitive. We’re also introducing a small IP platform called the TOS 3000. The TOS 3000 is going to be targeted to small businesses 50 and under.”
The TOS3000 is an all-in-one total office solution that provides small offices and multiple location businesses with a phone system, firewall/router, 802.11 access point, DHCP server and LAN/WAN access in one product. Features and functions essential to most business including auto-attendant, voice mail, multi-line appearances, three way call conferencing, intercom calling, music on hold, call-forwarding, off-premise transfer and much more are included as standard features. Many of these items were not available in a standalone solution until just recently, so by offering them in a single high quality package Icon Voice Networks stands to differentiate itself from others in the market.
For a business whose parent company is based overseas, it’s imperative to offer a product line that can stand on its own to gain acceptance into the market. Icon’s impressive line of hardware and software products should allow it to do exactly
Chris DiMarco is a Web Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC (News - Alert) Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.
Edited by Chris DiMarco
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