Consumer adoption of cloud storage, email and other services has changed how solutions are delivered throughout the entire technology realm. This is especially true when it comes to mid-market, medium-sized enterprises, which previously may have been reluctant to adopt any sort of cloud services.
Bullseye Telecom caters to that medium-sized business market, and according to Tim Basa, executive vice president of sales and marketing, there has been a shift in customer acceptance of cloud and hosted solutions. Basa spoke exclusively to Erik Linask, TMC (News - Alert) group editorial director, at the recent ITEXPO Miami 2015 event.
“I think there’s more trust in the cloud, we’re certainly having conversations with our current clients and our prospects about moving to the cloud,” said Basa. Bullseye provides a massive selection of cloud solutions along with phone and digital voice services and managed and broadband services, largely geared toward medium-sized enterprises.
According to Basa, it’s not a question of when these businesses will make the move to cloud-based VoIP and telephony solutions, but how they will make the transition. For instance, if a company currently has a major investment in analog POTS lines and PRI and is interested in moving to a hosted, cloud-based solution, they can begin converting voice services on a TDM basis with the goal of transitioning to hosted or digital voice.
“Oftentimes in the space we work in, the mid-market or enterprise level that’s multi-location, they have disparate providers and disparate systems, so they really want to consolidate and simplify their operations,” said Basa. Migrating to cloud-based telephony solutions enables customers to consolidate as well as standardize their systems. It also offers benefits from a budgeting perspective since billing is simplified and predictable. Ultimately, a cloud transition offers uniform technology, simplified operations and an evergreen technology approach since services are continually updated and maintained via the cloud.
“If you and I were starting a business, knowing what we know, we might not buy a PBX (News - Alert),” said Basa. “We’d buy the functionality from the cloud from a provider like Bullseye and we’d roll out mobile apps and softphones to start.”
According to Basa, Bullseye customers are looking for that simplicity, and are fed up with managing a bunch of disparate hardware and software components. “They don’t want to manage Avaya (News - Alert), Cisco, they don’t want to manage a PBX at all anymore, they want us to manage it.”
Edited by Maurice Nagle