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SugarCRM helps businesses build good customer relationships through its CRM solution. The company teamed up with Marketo (News - Alert), provider of marketing software, to bring out new and robust CRM and marketing automation solution to the market.

The alliance between these two leading enterprise empowers customers to impeccably arrange their marketing efforts with top line sales activities, while considerably accelerating their lead-to-cash process.

Marketo brings value to Sugar solution by connecting marketing and sales automation processes to accelerate the revenue cycle.  The company offers marketers with a powerful system that enables them to automate and measure demand generation campaigns resulting in more high-quality leads, sales and at the same time generating more revenue.

“Our integration with SugarCRM (News - Alert) provides access to a rapidly growing community of Sugar users that require innovative and intuitive demand-generation tools throughout the entire customer life cycle," said Anthony Nemelka, senior vice president of strategy and business development at Marketo. "Users now have information at hand to personalize each and every customer experience and directly convert conversations into sales.”

Also, the new CRM and marketing automation solution informs users through a comprehensive view of their entire customer pipeline. They can get information about the initial marketing touch point to final sale, which allows them to analyze total marketing and sales effectiveness.

"SugarCRM is excited to collaborate with Marketo and is committed to working with the most innovative, best-of-breed software leaders to help enable an indispensable social selling platform,” said Clint Oram, SugarCRM Co-founder and CTO. “With our Marketo integration, we're now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable."

The company is currently offering the SugarCRM-branded integration at no additional cost to customers who have purchased both Marketo and Sugar 7.

The new integration is on demonstration this week at Marketo’s signature event, the Marketing Nation Summit 2014, at Moscone Center West in San Francisco.