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Marketing Advocate recently announced the release of a new interactive dashboard with enhanced reporting and analytics capabilities. Using this new, channel sales and marketing executives will be able to easily measure the impact of their channel-demand-generation campaigns have on customers. Marketing Advocate is the creator of the Through-Partner Marketing Automation (TPMA) software, which helps in increasing revenue growth through the channel.

“This release is another major step forward to differentiate our solution, streamline our service delivery model, and support more effective marketing,” said Gary Morris, founder & CEO of Marketing Advocate. “The enhancement of our client-facing dashboard better enables our clients to analyze campaign effectiveness so they gain the visibility and control they require to drive the results they demand.”

The newly released dashboard will deliver both business intelligence and ROI insights in real-time to users. In addition, the dashboard offers the following benefits to users:

Channel sales and marketing executives will be able to quickly enhance the effectiveness of a channel marketing campaign as the dashboard allows tracking of results and making adjustments to levers in real-time;

Users will benefit from greater insight into which email nurture campaigns are delivering or failing and the reasons behind it;

The dashboard enables users to track the conversion velocity which means they will be able to close business deals faster.

Additionally, the new dashboard will enables users to improve the management of the channel prospect lifecycle and deliver daily/weekly/monthly reports to channel sales executives for providing details on spending.  

The new software release has been designed with a number of enhancements for the user interface. These include a much-improved navigation layout, improved user experience, and a “New Opportunities Over Time Growth” widget which can help in tracking lead-nurturing campaigns. The new release of the dashboard is available immediately. Marketing Advocate has also released an online demo of the new dashboard.