TMCnews Featured Article

Vocus, Inc. recently announced that its Vocus Marketing Suite has been selected by PAPCO to launch its brand in new markets. Vocus confirmed that PAPCO, a specialist in innovative fuel solutions had also hired Vocus to provide specialized consulting services that enables it to launch its brand effectively in new markets pertaining to the petroleum industry.

PAPCO decided to work with Vocus because of its innovative marketing suite that comes with a set of robust, detailed and integrated marketing tools along with an easy to understand dashboard metrics.

In a release, PAPCO Director of Marketing Frank Daniels, said, “PAPCO cultivates strong relationships with our audience to succeed in the volatile energy marketing industry. The Marketing Suite will help us deliver exemplary customer service and build trust with our audience. As we expand into new markets, having an integrated tool that automates and optimizes our social media, PR, email and analytics activities will help us communicate with our growing audience and aid in increasing our market share.”

Apart from using Vocus’s marketing suited, PAPCO will also rely on the expertise of Vocus’s marketing consultants as PAPCO wants to firmly establish itself as being one of the leading companies in the petroleum industry. PAPCO’s marketing team will depend on the Suite’s Social CRM to create robust profiles of its customer base and also rely on the Recommendation Engine which will assist them in dealing with online customers. 

Daniels went on to say, “We’ll be relying on the Vocus Marketing Consultants to answer our questions about best practices and tactics in the business-to-business space and help guide our development of content marketing strategies for our target audiences.”

PAPCO is currently responsible for meeting the needs of a large customer base that range from mid-to-large fuel consumers throughout the Eastern United States. Some of these customers include large commercial transportation companies, federal, state, and municipal government agencies and gas station owners.

For more than three decades, PAPCO has leveraged its extensive industry expertise and market knowledge to provide its customers with a top notch portfolio of energy-related products and services. The company is confident that by engaging Vocus, it will be able to further expand and enhance its market reputation by establishing key marketing goals of building awareness, improving the customer experience, and expanding market share.