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Pegasystems (News - Alert) Inc. (PEGA), a business process management (BPM) company and provider of customer relationship management (CRM) solutions, today announced that Larry Weber has been appointed to the company’s Board of Directors.

Weber cofounded the Massachusetts Innovation and Technology Exchange (MITX), and is currently working as the Chairman of the W2 Group. Serving on a number of boards of corporations, not-for-profit groups and academic institutions, Weber is also the author of several books and is a prominent speaker.

"We are very excited that Larry has joined the Pegasystems Board," said Alan Trefler (News - Alert), founder and CEO at Pegasystems. "Larry is a visionary and has helped companies like Pega create and maintain a strong and differentiated brand. His expertise in guiding companies through rapid expansion and broadening their leadership position will be a great asset to Pegasystems. We are fortunate to have him join our Board as we continue to develop new and innovative ways to deliver accelerated value for our clients."

Pegasystems helps companies achieve new levels of agility, enhance customer loyalty, generate new business and improve productivity. The company’s patented technology enables organizations to realize rapid and significant business returns by directly capturing business objectives into fully automated processes and eliminating manual programming.

"I am excited and honored to be joining the Board of a growing, innovative company like Pegasystems," said Larry Weber. "The company's leadership position in multiple categories such as BPM and CRM provides a great foundation to define a new generation of business software. Pegasystems' ability to help leading organizations optimize customer experience and automate operations has proved to be game changing. I look forward to working with the other members of the Board and management to help support continued growth."

Last year, the company introduced Pega Cloud for CRM offering to meet the increased demands the organizations have for implementing their customer service initiatives on the cloud. Officials with Pegasystems said that with Pega Cloud for CRM, customer service organizations can take advantage of the company’s intent-driven multichannel contact center solution in a hosted environment.

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