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February 16, 2012

Clario Version 3.0 Now Available from Clario Analytics

By Carolyn J Dawson, TMCnet Contributor

Clario Analytics recently announced the availability of Clario Version 3.0, and its ability to furnish cutting edge capabilities for efficient processing of massive volumes of marketing data.

With Clario’s Version 3.0 release, users of marketing analytics will have a “Jobs” capability that works as a productivity enhancer permitting users to manage scores of workflows and status notifications and run them with one click of the mouse.

Tasks that are repetitive like that of submitting recurring operationally-oriented workflow sequences are streamlined, thus allowing for timely customer data attributes and also selection of the right marketing campaigns for customers. Along with this, the ability to update important reports with current data is also possible.

In a release, Matt Redlon, Clario Analytics CEO and co-founder said, “We are excited about this major upgrade to our Clario marketing analytics platform. We continue to invest in a robust platform that incorporates our best practices so that analytics professionals are able to make smarter marketing decisions.”

This cutting edge Jobs capability in Version 3.0 makes complete use of Clario’s special cloud scalability and parallel processing power giving users the ability to distribute data processing across dozens of servers at the same time, significantly bringing down run times and analyst efforts.

Clario Analytics creates and markets analytic marketing solutions through a cloud-based, SaaS (News - Alert) implementation model. With its high class analytics and expertise, Clario is able to provide unparalleled insight into customer behavior. Clario Core works at changing raw customer data into intelligence that can be used by marketers to understand consumers and help them create more personalized programs and achieve better monetary results.

Clario Stream works as a strong contact optimization engine that helps in scaling up marketing efficiency as well as efficacy, all the while working on the improvement of customer interactions. Clario Zone provides geo-demographic data solutions meant specifically for census and climate data and helps marketers use that for their campaigns.




Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jennifer Russell



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