BPA Featured Article

Businesses Can Monitor Consumers' Opinions about a Brand Using Social Media

By Anshu Shrivastava, TMCnet Contributor
June 25, 2010

Social media is no longer confined to the idea of friends and acquaintances using it to keep in touch with each other. Today, it has moved to the realm where corporate houses are using it to promote their services, and keep abreast of the latest development. With the help of popular social media sites such as Twitter, and Facebook companies are monitoring their brands, making such sites cost-effective tools for branding and marketing, and companies such as BPA Quality provide the tools for social media monitoring.

In an article, Lawrence Perry discusses the ways in which companies can use social media sites to monitor. It's important to know when people are talking about a particular brand. By monitoring social media one can find out when people talk more about the particular brand. Perry says that the companies should investigate what brought the surge of social media discussions about the brand. This monitoring of social media will enable the branding and marketing team to analyze what works and what does not, resulting in better campaign next time.
On social media sites, people come from diverse geographic locations. They use their own language at these sites. It benefits the company if they observe the most used language to talk about the brand. Perry says that the companies can think of ways to incorporate clients' language in the campaign targeting them.
The latest marketing trend can also be noted by checking social media sites. The company can study the market and the brand and then evaluate what things matter to the consumers. Perry says that the companies can more understand what people want and need and where as well as predict market changes by using social media.
Social media allows for two way communication, and the companies should use this form to communicate with the consumers. Perry says that companies must react appropriately to mentions of the brand name online, and "repost blogs, retweet messages, respond and react appropriately to people who mention your brand online." 

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Juliana Kenny