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3rd Party Remote Call Monitoring Feature

June 09, 2010

BPA International Re-Brands its Trademark Name

By Anshu Shrivastava, TMCnet Contributor
BPA International, a provider of quality monitoring and other quality research contact center services, has announced the re-branding of its trademark name.
 
The company said that the new branding from BPA International to BPA Quality is designed to reflect today's customer experience environment. Today, stiff competition and customer empowerment have required companies to compete on the quality of the service they provide more than ever, noted company officials.
 
The company plans to continue doing business globally as BPA International. However, all branding, tools and marketing messages will be branded under the new moniker, according to company officials.
 
Moreover, the new brand is accompanied by a new logo. Company officials said that it retains the original and familiar unicorn and circled letters of BPA but the word "quality" in emblazed red script and the subscript of global flags with a tag (News - Alert) line of "Global Contact Center Quality Services," has been added.
 
Craig Antonucci, director of client strategies at BPA, said that the company chose to add the word "quality" in script to denote the new and progressive research it has done in the quality arena. "The flags and taglines are to remind our customers and prospects that we are global, serving the quality needs of contact centers around the world."
 
"We listened to the feedback from our customers and our new name and brand reflects the core of our research and the quality of service we provide," said Craig Antonucci, director of client strategies at BPA," Antonucci said.
 
The company believes that the new brand makes a strong and clear statement about BPA's strength as a prominent provider of Contact Center Quality and Research. 
 
BPA has been and will continue doing business globally as BPA International, however, all branding, tools and marketing messages will be branded under the new moniker. "We listened to the feedback from our customers and our new name and brand reflects the core of our research and the quality of service we provide," notes Craig Antonucci, Director of Client Strategies for BPA.
 
The new brand is accompanied by a new logo, retaining the original and familiar unicorn and circled letters of BPA but with the addition of the word "quality" in emblazed red script and the subscript of global flags with a tag line of "Global Contact Center Quality Services." Mr. Antonucci adds, "We chose to add the word quality in script to denote the new and progressive research we have done in the quality arena. The flags and taglines are to remind our customers and prospects that we are global, serving the quality needs of contact centers around the world. Our foundation is in Quality Monitoring, but our breadth of research and services provide a comprehensive slate of Quality Services for Contact Centers in any state of need."
 
With a fortified financial position and an expanded global presence, the new brand makes a strong and clear statement about BPA's strength as the world's leading provider of Contact Center Quality and Research. Over the past several years, BPA has been recognized for their quality and breadth of services garnering international awards. Under the BPA umbrella, services offered include Remote Call Monitoring, Mystery Shopping, Mystery Calling, Benchmarking, Training, Customer Satisfaction Research and Social Media Monitoring. All services utilize their cutting edge technology, the BPABuilder.
 
 

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Juliana Kenny
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