3rd Party Remote Call Monitoring Feature
BPA Exchanges Associate Membership with abba
In order for organizations to grow despite this down economy, they must be able to manage quality effectively through third-party remote call monitoring, no matter how swift the growth. A failure to do so can quickly reverse that growth and replace it with a noticeable slump. BPA provides the tools to monitor quality performance in every aspect of the business.
Data sources that will be made available to abba agencies include circulation data on all print titles that are audited by the BPA. They will also have access to Web site traffic data and the BPA Interactive Audit service, utilizing Nielsen Online’s (News - Alert) Site Census technology. These capabilities will allow them to address the growing market need to enable audited print circulations and audited Web site traffic data to be concurrently reported.
“The prospect of putting our relationship with abba on a more official footing is very attractive to us,” said Stuart Wilkinson, BPA Worldwide’s managing director for EMEA, in a statement. “BPA is a globally recognized specialist in B2B media auditing and so a relationship with the leading community of B2B agency professionals in the UK, enabling us to offer increased support to planners and buyers on understanding audits and media metrics, will prove mutually beneficial.”
According to John Stanton, chairperson of abba, the organization recognizes the valuable services that BPA provides. Abba acknowledges the great opportunity for its members to increase their understanding of media metrics and audits and provide more value to its clients needs through its association with the BPA.
The BPA works for the advancement of all valuable players, including those who are viewed as being impaired. The organization has found that those individuals who are visually impaired actually demonstrate superior listening skills and therefore deliver significant value to the organization in their efforts to provide third party remote call monitoring activities.
As regulations continue to tighten around customer interactions and monitoring for quality remains an important initiative, the BPA maintains a solid footing in the industry. Now, all abba agencies will be able to access the information they need to ensure their activities stay within industry guidelines.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Michael Dinan