A global leader in digital business optimization has rolled out a new cloud-based analytics suite that provides organizations with real-time insight into the performance of digital assets to improve customer experiences.
Keynote, known for its strength in the field, has introduced Keynote Digital Performance Intelligence, built atop Keynote’s new big data platform and leveraging the company’s Performance Managing Suite.
According to the company, “the product analyzes and benchmarks third-party services and competitive performance against an organization’s digital assets. This allows IT and business users to collaborate and proactively improve performance.”
It’s a product that fulfills a timely need.
“With a growing number of customer interactions happening across mobile, Web and wearable devices, organizations are challenged to keep pace with the rising expectations of customer experience,” Keynote said in a statement. “The business exposure to IT failures increases as channels become more dependent on third-party content and services. This content can impair performance as much as 450 percent when IT is unaware of the assets for which they bear responsibility.”
Keynote’s analytics product is designed to arm organizations with the data they require to achieve a sustainable competitive edge, such as:
Comprehensive competitive benchmarking, providing end-to-end benchmarking across organizations’ entire digital properties;
Real-time visibility, offering instant and continuous insights into digital performance to answer IT and business user questions as they arise;
Deeper analytics, which analyze every stage of the page-load process by region, mobile device type or browser, across a wide range of page component and third-party service categories; and
Third party content and service benchmarking, highlighting alternate third-party provider options when issues occur, to accelerate the IT and business decision-making process with confidence.
“Digital channels have become the primary way customers find and interact with businesses,” said Jennifer Tejada, CEO of Keynote, in a statement about the release. “As organizations look to engage consumers through digital and mobile offerings, they often overlook the performance impact. Meanwhile, research has shown that customer tolerance for failure on digital channels is significantly decreasing. Our latest release provides the intelligence needed to help organizations increase revenue and achieve a digital advantage by ensuring [that] exciting new services and sources of content do not come at the expense of the user experience.”
Edited by Dominick Sorrentino