BPA Featured Article

NetSuite Broadcasts a Number of Outdoor Retail Customers

By Tanya Palta, TMCnet Contributing Writer
August 07, 2012

NetSuite (News - Alert) Inc., a company primary dealing with cloud-based financials / ERP software suites has signed up a number of new customers across outdoor retail brands and these include HydroFlask, Solio (News - Alert) and X-1. Both companies have opted for the NetSuite cloud business management software, which helps in easy management of financials, inventory, warehousing and third party logistics (3PL), order management, CRM and B2B and B2C sales. The latest clients join the ranks of other reputed brands including Mountain Khakis, Ibex, GoPro (News - Alert), Ruffwear, Optic Nerve, Liberty Bottleworks, Outdoor Technology, Nuun, Terry Bicycles, Julbo, Buff Headwear, PROBAR, Surftech, Bamboo Bottle and more.

The outdoor sports business is highly competitive and NetSuite plays a pivotal role in helping these outdoor companies reorganize business processes, gain dexterity and flexibility and accomplish operational efficiencies. These objects are achieved by indulging in a number of practices including, enhancing supply chain operations in the cloud with integrated capabilities for inventory and order management, deploying real-time, 360-degree view of the business by impeccably amalgamating financials / ERP, CRM and eCommerce, and also letting data to flow flawlessly for wholesale distributors and their trading partners.

NetSuite's cloud solution for outdoor retailers has also been designed to decrease IT costs and being free from version lock with automatic upgrades. It also lets shareholders share container, pallet, location, forecasting, scheduling and unit-level data and in turn let companies focus their energies on developing excellent products, values, and customer experiences. Hydro Flask implemented NetSuite to substitute QuickBooks, improving productivity, decreasing costs and speeding time to market. "NetSuite is a big part of our growth strategy and helps us integrate with our partners and streamline our supply chain," said Scott Allan, Hydro Flask CEO. "We've been able to reduce lead times across our supply chain and that makes a huge difference in our ability to grow. We wanted a single solution that could run our website while integrating eCommerce with our back office, and NetSuite does it all," said Chris Hansel, Solio VP of Sales. "We can log on and sync up from anywhere and get real-time information on inventory, sales and other metrics that drive the business."

"Outdoor retailers running NetSuite can focus on their core mission of delivering innovative outdoor gear and building customer loyalty and brand awareness without the drag of on-premise tools and unnecessary expenses," said Roman Bukary, AVP of Manufacturing and Wholesale & Distribution at NetSuite. "It's extremely gratifying to see so many of our customers rapidly grow their businesses leveraging the NetSuite platform - cloud technology is a critical differentiator delivering a competitive advantage."

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Edited by Brooke Neuman