BPA Featured Article

Telvista Launches Social Media Center in Dallas

By John Lahtinen, Community Development Editor, TMCnet
September 01, 2011

Telvista, who provides contact center solutions to Fortune 1000 clients, has launched the company's new Social Media Center in Dallas. The Center, overlooking the 600-seat contact center, will serve as a control room for a team of analysts monitoring social media for the company’s clients.

“Innovation at Telvista now includes social media services for our customers,” said David Arellano, Chief Operating Officer of Telvista, in a release. “We see social media as a high growth sector with more and more companies recognizing the need to understand and shape what customers are discussing about their brand.”

Realizing the ever-increasing relationship between social media and customer service and brand loyalty, Telvista developed its Social Media Services offering to assist clients in their efforts to leverage this movement to improve customer loyalty to their brands. A team of experienced social media analysts will use best-in-class technologies to provide key services – including Listening, Notification, Response, Analytics, and Contact center integration – that enable clients to engage more effectively with their customers.     

Telvista, via its Social Media Services, hopes to enable clients to:

  • Get real-time visibility into what customers are saying about their products, services and marketing programs;
  • Manage brand reputation by responding to customers quickly and on their terms;
  • Identify competitive offerings and respond with specific strategies; and
  • Improve customer retention and loyalty.

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John Lahtinen is Community Development Editor for TMCnet. He has more than 15 years of combined professional and educational experience involving news, education, and marketing. John holds a master's degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in English from the State University of New York at Plattsburgh. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell