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PeopleBrowsr Intros New Social Media Analytics Tool

By Rajani Baburajan, TMCnet Contributor
July 05, 2011

PeopleBrowsr, a provider of social media marketing analytics for brands, announced the release of PeopleBrowsr Platform 3, the next-gen social media analytics, monitoring and engagement solution for brand marketers.

Company officials say PeopleBrowsr is the only social platform with 1,000 days of Twitter (News - Alert) data, in-stream analytics and cross-network search. It helps marketers find hyper-targeted audiences for instant community engagement.

The platform gives users the ability to search and filter 1,000 days of conversations for reaching highly-targeted demographics. Data is intelligently indexed by keyword, bio profile, location, sentiment, gender, influence and authority to form interest-based communities.

The deep analytics feature is provided in the real-time stream for comprehensive tracking of Post Effect, including ReTweets, new follower counts and link click-through rates. Instant analytics and deep search are provided for real-time engagement across social networks, from Facebook and Twitter to LinkedIn (News - Alert).

PeopleBrowser recently announced the appointment of Andrew Grill as UK CEO in its new London office. Prior to joining PeopleBrowser, Grill served as Head of International Client Strategy for competitor, Visible Technologies.

As part of its expansion in Europe, PeopleBrowser officially launched Platform 3 at The Hospital Club in London to approximately 250 invited guests from leading advertising agencies, PR companies and various industry organizations.

"Social Media is the UK's biggest traffic driver, according to recent reports by Experian Hitwise," said Grill, in a statement. "PeopleBrowsr's technologies surpass anything currently available on the market for tracking and managing brand engagement, and leveraging conversations taking place across social networks."

The company has three successful products currently on the market – ReSearch.ly, a real-time social search solution; Viral Analytics, which provides in-depth historical tracking and instant trends; and the Engagement Centre, which enables cross-network team collaboration. The three solutions have been enhanced and combined to create the cutting-edge People Browser Platform 3.

The company also offers custom enterprise packages for clients, such as EuroRSCG, SAP and Kodak (News - Alert).

Earlier this year, PeopleBrowsr announced ReSearch.ly' s release of up to 1,000 days of Twitter conversations for deep historical reporting and social search. Through this service, the company allows users to search through over two years of tweets for insights, research and social reporting.

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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by John Lahtinen