BPA Featured Article

VMS Adds Premium Content Offerings from LexisNexis

By John Lahtinen, Community Development Editor, TMCnet
June 24, 2011

VMS, providing corporations, PR firms, ad agencies and marketers with media monitoring, management and analysis solutions, covering print, broadcast and electronic media, as well as social media monitoring, has added access to content from LexisNexis (News - Alert), enhancing its print monitoring offerings.

According to a release, the addition of LexisNexis content to VMS's media monitoring and analytics offerings provides VMS clients with more print data options through VMS's InSight portal, Executive News Briefing and other monitoring solutions.

“The best of breed content to which LexisNexis provides access places more than 23,000 publications and data sources at our clients' disposal, most in near real-time, and provides VMS customers with comprehensive global monitoring solutions across all media channels,” said VMS's EVP Product Management Jim Waggoner, in a release.VMS entered into a similar agreement with data mining provider, Attensity, recently.

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John Lahtinen is Community Development Editor for TMCnet. He has more than 15 years of combined professional and educational experience involving news, education, and marketing. John holds a master's degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in English from the State University of New York at Plattsburgh. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell


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