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ListenLogic Debuts Reputation Management System

By Nathesh, TMCnet Contributor
June 20, 2011

ListenLogic, a provider of Social Business Intelligence that helps brands manage reputation, engage with customers and drive innovation, announced the launch of Reputation Management System (RMS), a real-time intelligence technology and Integrated Social Intelligence Platform that is designed to offer help in identifying corporate reputation issues, drive social outreach, and manage communications.

The company explained that the ListenLogic RMS is a software as a service (SaaS (News - Alert)) social business intelligence product that listens to all forms of mainstream news, social networks, blogs, microblogs, message boards, forums, and multimedia platforms to automatically identify, analyze and escalate critical reputation issues to key stakeholders across the enterprise.   

Officials with ListenLogic asserted that social and online media are growing faster than ever and large enterprises need to understand what’s being said about them in real-time. RMS provides enterprises with a first of its kind issue tracking management system that automatically identifies, categorizes and escalates corporate reputation issues and influencers in real-time and integrates reputation management into the way they do business.

According to the company, RMS delivers enterprise listening, analytics and social outreach, including: identification of threats, crisis, legal, HR and service issues; measuring and reporting of known and unknown threats; comprehensive issue tracking and history in a CRM-like dashboard; escalation of outreach opportunities to PR, Marketing and Customer Service; and more.

Large enterprises are now provided with a challenge to manage their corporate reputation in real-time with the explosion of social media and other online communities. Whether it’s a workforce, product or service, financial or security issue, ListenLogic RMS ensures the appropriate corporate executives and communications teams get this critical information when they need it, automatically, according to the company.

Also, the ListenLogic RMS blends next-generation data-mining technology and real-time intelligence to help organizations stay ahead of crisis and deliver critical information to the right stakeholders.

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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by John Lahtinen