BPA Featured Article

CrowdControlHQ Advises Marketers to Identify Key Social Media Influencers

By Rajani Baburajan, TMCnet Contributor
June 16, 2011

As social media is gaining an all-time relevance in Internet space, it’s time for brand marketers to identify the best strategy in leveraging them for their brand marketing campaign. CrowdControlHQ, a provider of online reputation management software, advises brand marketers to implement social media-oriented management software to successfully plan their future marketing strategies.


CrowdControlHQ recently launched its new website to showcase to online marketers the importance of social media brand protection software. The website will help illustrate the benefit of using the CrowdControlHQ software for their brand.


“Monitoring what a brand’s fans are saying is one of the most important aspects of a brand moving into the social realm,” said Calum Brannan, co-founder of CrowdControlHQ, in a statement. “Through careful monitoring of different social profiles, a brand can ensure its social media services maintain their fan’s enjoyment in following the brand, helping keep acquisition levels up.”


While many brands have started realizing the potential benefits of social media to get a wider popular appeal, many don’t understand the accompanying benefits of monitoring what fans are saying, CrowdControlHQ officials said.


A dedicated social media management software tool helps a brand identify its key fans across a number of different networks and profiles. With this, the brands can monitor their core fan base and identify what it is saying. They can also understand which aspects of their online strategies are appealing to their fan base so that they can implement the same in the future.


By being able to monitor what its fans and competitors are discussing, the brand will not miss any potential engagement possibilities in the future, the company said.


A dedicated social media monitoring software tools allows a brand to cover numerous profiles through a single program, saving time and effort for those tasked with monitoring a brand’s profiles.


“A brand can then determine who it’s key fans and influencers are, and plan their future marketing strategies accordingly,” Brannan added.


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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by John Lahtinen