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Verizon to launch BilltoMobile service
By Alice Straight, TMCnet Web Editor
Oh boy online shoppers – looks like we just hit the jackpot!
Starting this spring, service provider Verizon (News - Alert) will allow online shoppers the option of adding up to $25 a month to their cell phone bill.
Partnering with Danal, Inc., Verizon plans to use the company’s billing system, BilltoMobile, as a way to add an option to use a mobile device as a personal shopper.
Verizon Wireless customers will be able to pay for online content and digital goods from participating network of popular eCommerce merchant partners.
“Verizon Wireless strives to bring its customers services and features they want and that make their lives simpler,” said Ryan Hughes (News - Alert), vice president of business development at Verizon Wireless. “Working with Danal will give our customers the opportunity to make direct online mobile payments with the most secure, feature-rich, convenient method available.”
BilltoMobile requires no pre-registration or association with credit/debit cards, bank accounts or any third party financial institutions. Subscribers pay directly for these eCommerce purchases, along with their other selected monthly mobile phone charges, on their mobile phone bill.
“Verizon Wireless is combining the convenience of the mobile phone and its strong billing platform to provide their customers with a convenient mobile payment option,” said Jim Greenwell, CEO of Danal, Inc. “Verizon Wireless is the bellwether service provider in this space, and we see this agreement will likely be the beginning of a change in the industry’s approach to online mobile payments – one that involves ease of use and strong security for subscribers’ mobile payments, as well as robust user controls that will help individual subscribers and families manage their digital purchases and digital lives.”
The system will require the user to have a text messaging-enabled phone and users will need to enter their cell number and ZIP code and they then will receive text message with a passcode.
That code can entered during the checkout from approve vendors and the charges will appear on the customer’s next bill.
Seoul-based Danal is setting up arrangements with online merchants in the U.S.
According to Verizon officials, with this new billing system, users won’t have to rely on credit cards.
Alice Straight is a TMCnet editor. To read more of her articles, please visit her columnist page.
Edited by Alice Straight

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