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March 25, 2009

eBilling Solutions Deliver Strong Benefits for Service Providers

By Susan J. Campbell, TMCnet Contributing Editor


There has been a tremendous push for “going green” throughout the world and to follow suit, many companies have offered customers the option to go paperless by receiving their invoices electronically. Such a move not only promotes environmental responsibility for the company, it also makes the customer feel good about doing business with the company.

But, there is more to electronic billing than just feeling good about decisions made; there is also a business strategy behind eBilling and those service providers who opt to implement such a solution. These benefits can include increasing business, customer retention, scalable solutions, increased customer satisfaction, rapid delivery to market with ROI, reduced customer churn and reduced bill production and distribution costs.
 
For the company that does not care about its social image, eBilling can instead help to increase new business and customer retention. No matter what strategy the company is following, this end result is always desired. Customers are increasingly demanding the ease of eBilling and may even select their service provider based on the availability.

When eBilling is available as a scalable solution, it can be better suited to meet the growing customer demand. Not every company has the same billing needs every month. Others may prefer to include advertisements and other messages in their bills. Turning to a scalable solution can help the company to ensure its eBilling solution is catered to their specific needs.

The service provider can also enjoy increased customer satisfaction with an eBilling solution. As much as consumers are online – either at work, at home, or on the go, communicating with them via an eBilling solution makes sense for creating a satisfying experience.

A robust eBilling solution also helps to drive a rapid delivery to market to produce a strong return on investment. Customers receiving an eBill are more likely to pay the bill quickly and in full, helping to generate more revenue in less time, thereby creating that strong ROI.

Customers are likely to change service providers when they have a less than satisfying experience. When a service provider offers such things as eBilling, it is responding to customer demand and creating an interaction that the customer desires. As a result, the company can build loyalty and protect the customer base.

Finally, perhaps the most obvious benefit to an eBilling solution is the reduction in bill production and distribution costs. The service provider can save on printing and paper costs, the cost of distribution and the cost of reprints when second notices have to be sent.

CTI Group offers robust eBilling solutions that can be customized to fit any environment and any industry. CTI (News - Alert) Group professionals work with service providers to determine their specific needs and design an eBilling solution that will meet those needs now and into the future.
 
 
For more, check out the Billing channel on TMCnet.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Stefania Viscusi



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