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RedKnee ELS 7.0 Brings Greater Scalability to Tier 1 Markets

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November 30, 2010

RedKnee ELS 7.0 Brings Greater Scalability to Tier 1 Markets

By Carolyn J Dawson, TMCnet Contributor


As a leading provider of business-critical billing and charging software and solutions for communications service providers, Redknee released an upgraded version of its Enhanced Location Services (ELS) platform that will provide greater scalability to North America Tier 1 operators thus supporting regulatory requirements for emergency services as well as delivering value-added-services (VAS) for its commercial location based services (LBS).


In a release, Lucas Skoczkowski (News - Alert), Redknee's CEO said, “The arrival of exciting devices and data services has meant that the time has come for location based services to really thrive. Redknee's (News - Alert) monetization solutions are delivering the scalability and innovation to enable operators to capitalize on this opportunity. At Redknee, we continue to invest in real-time monetization solutions to support the growth of innovative services and content for wireless and non-wireless subscribers around the world.”

Redknee ELS 7.0 is an integrated commercial and emergency location based services platform that supports both consumer and emergency location services with the deployment of a single scalable location gateway. Operators can now take advantage of the integrated and robust subscriber privacy, policy and personalization framework so as to capitalize on the entire wireless value chain by exposing location to third party applications or directly offering location-based services. A recent Gartner (News - Alert) research shows that the growth of location based services is bound to exceed 800 million subscribers worldwide by 2013 that will result in generation of $13 billion in LBS revenues during the same timeframe. In the North American and European markets, location based services are driving higher data ARPU as they play significant role in enabling mobile advertising, mapping, search, games and M2M applications.

Designed to scale horizontally, the ELS 7.0 platform successfully meets the demands of a growing subscriber base for Tier-1 operators resulting in reduced total cost of ownership. By leveraging the unique platform, operators can significantly reduce cost and operating expenses associated with the deployment of their location based services. Operators can make use of Redknee's award-winning solutions to monetize the value of each subscriber transaction while providing enhanced subscriber experience so as to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions are deployed across 90 network operator worldwide that enables advanced converged billing, rating, charging and policy for voice, messaging and new generation data services.


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Juliana Kenny







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