For auto dealers, making a name in a local market is often a matter of ongoing ad campaigns and not much else. We’re all familiar with the local television ads that are the hallmark of successful local dealerships, and even though the whole “my prices are so low I must be crazy” shtick is a little stale, it’s still one way to alert potential customers of your business.

If your operation doesn’t have the production budget to allow for TV spots, the alternative is generally an obsessive CRM focus designed to get return visits from clients. Unfortunately this does not do much in the way of outreach for new prospects.

Fortunately for those in this predicament, auto dealer CRM stalwart DealerSocket is now offering a host of options designed to help dealerships of all sizes manage their marketing needs more effectively. DealerSocket MarketPlace encompasses eight essential product offerings that satisfy the automotive dealership’s marketing needs with the latest technology. It includes a visual library of pre-built email templates to targeted direct mail pieces and bundled pre-built marketing campaigns designed that can really help smaller dealers grow.

In addition to offering assistance with email marketing campaigns, MarketPlace also captures the importance of social media, providing access through customizable panels that help your company capitalize on what customers are saying. The tools also allow you to Increase positive feedback, awareness and handle unhappy customers quickly and efficiently, through all of the most prominent social media portals. With direct links to your dealership’s page on DealerRater, Yelp, Google (News - Alert), Facebook, Twitter and more, MarketPlace’s social tools offer a great way to hear what your customers need from you.

Even though empowering your team with a revamped email and social media marketing campaign can help them find new customers, probably the most attractive marketing option for smaller dealerships is the prospect augmentation utility that MarketPlace offers. MarketPlace Prospect offers automotive dealers a dependable, automated, and affordable follow-up process for all of your unsold showroom prospects.

In a crowded market place getting noticed can be an expensive and difficult prospect. DealerSocket gives dealers the tools they need to get noticed without the inflatable gorilla.