ABOUT US | SERVICES | SUBSCRIPTIONS | LOGIN | SIGNUP
SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community
MARKETS » NFV Pandemic Tech News
HOT TOPICS » SD-WAN THE BLOCKCHAIN DOMAIN UC NETWORK MANAGEMENT
RESOURCE CENTER - WHITE PAPERS   |   WEBINARS   |   EBOOKS   |   TMCLabs   |   VIDEOS|   MEDIA KIT

CHANNEL BY TOPICS


QUICK LINKS




CarMind an Affordable, Measurable CRM Solution

TMCnews


TMCnews Featured Article


July 15, 2011

CarMind an Affordable, Measurable CRM Solution

By Susan J. Campbell, TMCnet Contributing Editor


Training in the 20th Century seemed like a simple concept – gather everyone to a classroom-type environment and deliver the necessary information. While the approach was simple and devoid of many problems, it also created an environment where effectiveness was hard to measure. 



As the Internet became the tool of choice for all communications and training, buyers now have access to so much information – they can easily become more educated than the sales rep. A recent DealerSocket white paper titled, Driving Change in Sales Training, suggests that CarMind, an online training program that is affordable, measurable and accessible, may be the right solution for training in today’s car market. 

In the retail auto industry, there are a number of challenges faced by sales professionals. Not only are dealers competing with one another, economic hardships make sales in general more difficult. To overcome these challenges, many dealerships will offer auto dealer CRM and training to sales professionals to enable them to stay ahead of the curve. This training, however, must be delivered through effective means. 

CarMind is designed to offer a fresh, web-based training curriculum focused on high quality, well-produced videos that deliver courses in salesmanship and psychology. CarMind invites trainees to learn industry fundamentals such as Meet and Greet, Product Presentation and Delivery. CarMind is ideal for the sales rep that is new to the industry, as well as the seasoned professional.

While auto dealer CRM can provide a great tool for capturing information and delivering the optimal experience for the customer, a lack of proper training can negate the benefit driven by the auto dealer CRM. For this reason, dealerships are leveraging solutions like CarMind. Not does this curriculum help to train sales professionals for the job, it also allows managers to customize the training according to the needs of the dealership.

The basic concept within CarMind training is to show the professional how to run a business within a business. Staff will learn specific fundamentals such as how to conduct a thorough interview, how to customize a product presentation and how to deliver the dynamic demo. More advanced training introduces how to handle shoppers online or over the phone and more. 

“My guys connect to the material because CarMind creates real scenarios. You can tell this program was created by people who have worked in the car industry,” said Stu Berkley, General Manager, Middletown Honda (News - Alert). 

Dealerships everywhere are making investments in robust auto dealer CRM solutions, but these solutions will only deliver as much value as sales reps are trained to support. CarMind offers these dealers an option to leverage online technologies and train reps in real-world scenarios. 

A powerful solution, it has been proven effective.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by John Lahtinen






Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

IMPORTANT

SUBSCRIPTIONS


Subscribe to our FREE eNewsletters
CLICK HERE

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy