Promotion programs are a great way to foster loyalty within a customer base and can easily boost retention. The re:member  group provides loyalty reward programs to small and medium sized businesses and has recently announced a strategic partnership with DealerSocket’s Auto Dealer CRM platform.

"The enhancements were made to DealerSocket based on valuable feedback from our clients," said Brad Perry, DealerSocket CTO and co-founder in a press release.  "We are constantly looking for ways to improve DealerSocket to increase the value and ease of our technology for our auto dealer CRM customers, and re:member group's rewards technology is a good fit."

The partnership will allow DealerSocket users to view the points a customer has accumulated through their service and offer them discounts. DealerSocket will communicate at a dealership how customers have been using the rewards program, tracking usage of promotional offers in addition to points. The integration of this loyalty software will allow for even deeper management of the customer experience.

"The combination of DealerSocket's auto dealer CRM platform, which dramatically enhances the selling and servicing of cars, and re:member group's state-of-the-art dealership rewards programs to increase customer loyalty is a perfect fit," said Paul Long, re:member group President.  "Dealer sales people will now have more customer information than ever to help them during the sales process."

The revamped platform has already seen adoption and positive response from some of DealerSocket’s clients. "This integration has been really key to have the information right at the salesperson's fingertips so they can use it in building value to make that subsequent sale," said Alan Krutsch, Walser Automotive Group. "We know how many points somebody has the minute they walk in the door.  We know whether they've been using the free car wash.  This isn't something where a salesman has to go to a manager and have it looked up or call a phone number."

With the proliferation of competition in every market, customer relationship management platforms have become essential to a company’s retention strategy and ultimate survival. The addition of a promotion and reward service provides end-users with yet another tool through the DealerSocket suite of CRM solutions.

Chris DiMarco is a Web Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC (News - Alert) Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.

Edited by Janice McDuffee