In today’s competitive landscape, original equipment manufacturers must reduce their time to market while delivering innovative solutions that are flexible and scalable.

To help OEMs meet these goals, advanced embedded solutions provider RadiSys Corporation has launched the RadiSys Alliance Partner Program – also known as “RAPP” – which company executives said will provide a formal structure for its existing industry partnerships.

Hillsboro, Ore.-based RadiSys (News - Alert) is known for providing standards-based building blocks and platforms in a variety of embedded markets, from telecommunications to aerospace and industrial. RAPP is an extension of the company’s mission, and will provide OEM customers with “the broadest portfolio of standards-based building blocks in the industry” that deliver choice and flexibility while significantly reducing development risk, time-to-market and cost, RadiSys officials said.

“As a market leader, RadiSys has always made it a priority to select partners that are leaders in their domains. We then work closely with them to develop and nurture a rich ecosystem of cutting-edge technologies,” said Anthony Ambrose, vice president and general manager of RadiSys. “The RadiSys Alliance Partner Program formalizes what our customers have already come to appreciate from RadiSys, the choice, flexibility and time-to-market advantages that result from close collaboration with our industry-leading partners.”

In addition, OEMs can take advantage of working with one RAPP contact who manages the multiple market players that must come together to deliver a complete solution. According to RadiSys, the breadth and depth of its ecosystem results in solutions that not only address the underlying technological issues associated with migration to next-generation platforms, but also address the business and service model requirements between partners delivering a comprehensive solution.

Participants in RAPP include providers of solutions, application-specific stacks, silicon, hardware building blocks, operating systems and middleware as well as channel distributors and pre-sale and after-sale service providers. The alliance program has stringent prerequisites, and all participating companies are carefully chosen by RadiSys as the most dependable and experienced in their respective domains.

In October, RadiSys unveiled its new ATCA 4.0 platform, which provides the next-generation switching, power and cooling functions that telecom equipment manufacturers require. 

 

According to RadiSys officials, the company’s fourth generation of AdvancedTCA (News - Alert) products is designed to support next-gen high-bandwidth applications.

 

 

“As the proven leader in ATCA platform deployments, RadiSys understands the time to market pressures that our TEM customers face in the next generation mobile infrastructure market, and the technical and product decisions that they need to make now to stay in front of the market,” said Ambrose. “Our fourth generation 40G platform announcement reinforces our technology leadership that we delivered in our third generation 10G platform, and demonstrates how we anticipate customers’ future requirements better than any other company.”