PT, the recently rebranded Performance Technologies (News - Alert), a global provider of advanced network communications solutions, has entered into a partnership with Velleros, a provider of high-capacity aggregation and delivery notification systems for network-aware content.

Officials with PT said that the merged solution leverages PT's SEGway and IPnexus platforms to furnish the CMAS Service Provider (CMSP) Gateway (News - Alert), enabling carriers to transmit emergency alerts over existing telecom networks.

Company officials said that the same solution may in turn support revenue generating applications such as community notification, personalized content management, and mobile marketing and advertising.

PT will distribute and support the combined product through its direct sales channel.

According to company officials, the timely PT-Velleros partnership coincides with the initial testing of a nation-wide program resulting from the Warning Alert and Response Network (WARN) Act.

"We are pleased to partner with Velleros to serve the telecom and government markets, thus continuing to grow our portfolio of cutting edge network-based applications," said John Slusser, president and CEO of PT.

Slusser said that as wireless carriers deploy mass notification technology over the next eighteen months, PT is in a position to be the premier supplier for operators to meet the impending CMAS mandate.

“To add a twist on 'value-add,' once in place, the platform may be leveraged for revenue-generating signaling and messaging applications to deliver long term value for carriers and government entities," he said.

Danny Parker, CEO of Velleros, said that this critical technology applies across the globe as operators and governments strive to share critical and time-sensitive information with their constituents.

"The PT and Velleros solution enables our customers to meet any content notification need in a platform that is reliable, scalable, extensible and future-proof," said Parker.

Company officials said that the solution is based upon Velleros Aggregation and Syndication Technology (VAST), a carrier grade product that delivers alerts and notifications over standard open protocols for mass notification.

According to company officials, this approach enables carriers to provide personalized content and life-protecting automatic alerts to a user-defined distribution list for rapid communication of time critical information and warnings.

The system can support warning feeds for voice, text, or multimedia-based notifications for tornadoes, hurricanes, and Amber alerts.