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New On-Demand Lead Address Verification Software Solution Helps Students Enroll

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TMCnews Featured Article


July 28, 2010

New On-Demand Lead Address Verification Software Solution Helps Students Enroll

By Anshu Shrivastava, TMCnet Contributor


Datamark has increased its commitment to connect qualified student prospects with the right schools using TARGUSinfo’s (News - Alert) On-Demand lead address verification software solution.


The company delivers full-service lead generation and management, complete with conversion marketing solutions designed to reach, engage and motivate prospective students at every stage up to and throughout the enrollment process. With TARGUSinfo solution, Datamark expects to improve its ability to contact the hundreds of thousands of leads it manages for its client institutions.

TARGUSinfo delivers intelligence at the moment of any live interaction with prospects and customers using its real-time delivery network and robust repository of identities and attributes.  

“TARGUSinfo’s proven verification capabilities enhance our full range of data-driven solutions, furthering our commitment to help clients improve campaign performance by targeting the right student prospects and converting those leads into starts," said Tom Dearden, CEO at Datamark.  

Additionally, TARGUSinfo's mobile approach was another strong factor in selecting its solution as the company continues to help clients embrace mobile communication strategies to increase prospect interaction, Dearden said.

Dearden said that considering that an average of 50 to 60 percent of student leads utilize mobile numbers as their primary phone number, “TARGUSinfo’s recent investment in adding authoritative mobile phone data and improving linkages of names, addresses and phone numbers can produce greater results for our clients.”

With TARGUSinfo On-Demand address verification software solutions, organizations can accurately confirm linkage among name, address and landline phone, mobile phone, email and IP address information in real-time.  

Chris McArdle, executive director at TARGUSinfo, said that for months “we have been working in conjunction with Datamark to measure the impact that our verification solution can deliver beyond that of other vendors.”  

“As a result of our partnership with Datamark, we have helped them salvage two percent of records that would have been removed, and scrubbed eight percent that previously would have passed through their system,” McArdle said.

Earlier this year, TARGUSinfo announced that it powers the Caller Name, or “CNAM,” services for 86 percent of U.S.


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Erin Monda







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