How important is the accuracy of address data? If you need this information to communicate with, bill or find your customers, it is the lifeblood of your business. Without proper address information, you will spend too much time verifying information you should already have on hand.

To overcome such obstacles, Datatech SmartSoft, a mailing software and address correction technology company, has successfully integrated with Aptify, an association and membership management software.

As a result of this integration, Aptify customers will gain the ability to connect SmartSoft's AccuMail address verification product, which works seamlessly within their AMS software.

 

Aside from wasted postage, time, materials and lost marketing or fundraising opportunities, inaccurate address data also incurs hidden costs, such as the impact on customer service and the potential damage to a company's reputation.

'AccuMail saves our customers money by making sure that only the most accurate and up-to-date address data enters a database,' said Michael Shroyer, president of Datatech SmartSoft, Inc., in a statement.

 

'It costs much less to validate an address at the point of entry than to deal with the consequences later on. Aptify's Association Software is designed to provide great efficiencies for any organization managing their membership and address verification with AccuMail is a natural fit within the application,' he added.

AccuMail is CASS Certified for accuracy by the United States Postal Service (USPS (News - Alert)). This certification ensures AccuMail validates, corrects and standardizes postal addresses as they are entered into a database.

Seamlessly integration into the Aptify user interface ensures users can enjoy greater deliverability in their mailings. As a result, the company or organization can enjoy the benefits that accurate address data delivers to the entire operation.

Aptify's vice president of sales and marketing, Scott Stone, said, 'Aptify provides 'out of the box' integration with AccuMail, which enables our clients to drastically reduce the amount of time and resources spent verifying mailing addresses. Accurate mailing information is a key issue for our customers and we are delighted to offer this valuable new capability with AccuMail.'

TMCnet recently welcomed the launch of the address verification software channel sponsored by Datatech SmartSoft Inc. The address verification software channel on TMCnet is designed for industry professionals to learn more about effective address verification software implementation.

Datatech announced in March the launch of AccuMail Verify, which utilizes powerful address targeting technology that allows the user to drill down through possible address options as an address is entered.