TMCnews Featured Article
Address Verification Software by Pervasive Combats Bad Data
By David Sims, TMCnet Contributing Editor
It’s probably not debatable that businesses suffer huge costs from inaccurate, inconsistent, and duplicate data -- if yours doesn’t, go offer a thanks sacrifice to the gods of office efficiency today.
For the rest of us, the problem is nearly ubiquitous and difficult to resolve.
Pervasive’s Data MatchMerge provides a product to help with this problem, one which identifies potentially duplicate records and provides a means to rectify them with the intuitive Merge user interface.
This combination, company officials say, is “a means for identifying and resolving duplicate data problems.” They explain that the Pervasive Data MatchMerge offering “relies upon advanced and tunable algorithms for duplicate record identification, and uses Pervasive Data Integrator as the underlying technology platform. Pervasive Data Integrator provides an extremely powerful, yet easy to implement data standardization platform.”
Pervasive Data MatchMerge “allows you to identify data redundancies that cause inaccuracies in reporting, analytics and operational systems,” company officials say, adding that “it can be used for a multitude of different use cases, including master data management projects and customer data integration hubs to improve customer satisfaction and reduce costly overruns for items such as mailing campaigns and other marketing efforts.”
The address verification software can incorporate third-party data cleansing and standardization applications by using standard APIs. It also has high-performance and fast response times that will scale for large data sets, the ability to match on any combination of fields in data sets and multiple algorithms and encoding methods for better matching results.
There’s also full Unicode support to handle multilingual and international character sets, easy property configuration management to fine-tune matching parameters, intuitive user interface for quick resolution and output unique records and match candidates with confidence score to facilitate downstream processing.
The address verification software also includes straightforward extensibility options for third-party components, matching engine can be automated with Pervasive Data Integrator’s API and execution of Pervasive Data Integrator upstream and downstream processes.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Erin Monda