How important is it to your business to have accurate addresses for all of your clients? It is important if you hope to send your products or services to the right physical address; it is important if you want your bills paid accurately and on-time; and it is important if you want to be able to deliver quality customer service. In all three instances, address verification solutions can be worth the investment.

Let’s take it a step further and look at address verification at the e-mail level. Published reports in the industry show that the average American company loses between 20 to 40 percent of its customers every year. If a company can keep just five percent more of its customers, profits can be boosted by 25 to 85 percent, depending upon the industry.

Churn does happen, but why push customers away by not communicating with them correctly. Without proper address verification software, you could be driving that churn. One solution proven to deliver value where e-mail addresses are concern is e-mail append. This easy, reliable way to add e-mail addresses to the customer database ensure you are better able to connect with customers and deliver your message.

Even more beneficial, this address verification platform also enables you to reconnect with customers who may have fallen through the cracks. In building out your e-mail address database, you can increase the value of home grown files; bolster customer participation and retention rates; drive traffic to your website; reduce marketing communications expenses; maximize response rates; personalize communication efforts; and easily measure the impact of your marketing campaigns.

By implementing address verification software that integrates e-mail addresses with your database, you have the opportunity to send a permission request to customers, allowing you to send them information. Industry research shows that less than one-fourth of one percent chooses to opt-out making this a viable and revenue-generating opportunity. You can use your validated and approved e-mail list to reach current, lost or potential customers with your message and increase the chance of the recipient acting on your message.

With the amount of business you stand to lose without address verification software in place, you can’t afford to not take this vital step. As the cost of acquiring new customers continues to rise, you have to take advantage of low-cost strategies to maintain your base and extend the value of that business. Address verification software enables you to do that in a cost-effective way. When you leverage e-mail communications, you provide an additional touch point for your clients and added assurance they will remember you when it is time again to make a purchase.