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InContact in Focus with New Chief Strategy Officer

By Rory J. Thompson, Web Editor

It’s been said that you can’t know where you’re going if you don’t know where you’ve been. And for inContact, the leading provider of cloud contact center software and contact center agent optimization tools, they’ve been someplace interesting: the forefront of the contact center industry.

So it makes sense that the company would create a position for a new Chief Strategy Officer, to make sure they stay ahead of the competition and keep doing what they do best. To that end the company has just announced the appointment of Rajeev Shrivastava as senior VP and chief strategy officer. In this newly created role, Shrivastava will be responsible for company strategy, leadership of the inContact partner product ecosystem, business development and product management.

"We are excited to expand our deep and talented executive team with the addition of Rajeev Shrivastava," said Paul Jarman, CEO at inContact in an announcement about the appointment. "Rajeev brings a strong track record of success in the cloud software marketplace with his proven leadership to create and implement innovative corporate strategies and successful technology solutions.”

According to the company, Shrivastava is an experienced executive with nearly two decades of comprehensive business expertise in products, marketing, alliances, partnerships and management, most recently with Rackspace (News - Alert). During his time there, he was responsible for developing and delivering go-to-market strategy, positioning, messaging and execution for Rackspace Product, Solutions and Services portfolio for the $1.8 billion business. He led the company repositioning as the No. 1 Managed Cloud leader and created differentiation in the crowded Infrastructure-as-a-Service (IaaS) industry.

Prior to that, he held executive level roles with P&L, and responsibilities at Satmetrix, SupportSoft, BeVocal, Siebel, VirtualSoft, GT Associates and HCL. He has helped both venture-backed companies and public companies accelerate revenue growth and increase profitability.

“With my deep experience in both the cloud and the contact center industries, I recognized the great opportunity with inContact, which is leading the Cloud Contact Center as a Service market,” he said. “I wanted to be part of that winning team.”