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August 14, 2007

AT&T, LG Unveil Trax Phone

By Niladri Sekhar Nath, TMCnet Contributing Editor

AT&T Inc. and LG Electronics (News - Alert) MobileComm USA. Inc. have jointly introduced the new trax by LG - a multipurpose clamshell-shaped device featuring an ultrathin design, 3G HSDPA data speeds and the convenience of stereo Bluetooth functionality. With the AT&T (News - Alert) Mobile Music, trax enables users to listen to music on the go.

 
Thanks to AT&T Mobile Music, trax users will have access to subscription music services such as Napster and eMusic, in addition to Music ID song-recognition software, music videos and The Buzz music news portal. The handset is MobiTV (News - Alert) and XM Radio Mobile-capable, thus users can enjoy streaming live TV and digital radio all in one device.
 
"The trax by LG is more than a music phone," said Carlton Hill, vice president of Product Management for AT&T's wireless unit, "With top-notch video and data capabilities, in addition to a sleek design, this device will hit the right note with many of our customers."
 
With 3G data speeds through AT&T's UMTS/HSDPA network, users will be able to access AT&T's Cellular Video (CV) service and the Internet while they're on the go. CV features content from CNN, The Weather Channel, iFilm, Comedy Central and exclusive premium content from HBO.
 
"The trax by LG offers AT&T customers an extremely functional music phone with a cutting-edge design," said Ehtisham Rabbani, vice president of Product Strategy and Marketing for LG Electronics MobileComm USA. Inc.
"Features such as CV and the ability to sync music from Napster, eMusic and Yahoo! Music make trax an excellent phone for the convergence of communication and entertainment."
 
Trax will also have AT&T's Video Share service that enables users to share live video over their wireless phones while on a voice call. In addition, trax also offers in-camera photo-editing that enhances the mobile photo-editing experience by allowing users to rotate, resize and crop photos and insert text into the photo images directly on the handset.
  
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
 
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