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In our continued quest for mobility, companies are striving to be first-to-market on the next innovative technologies to further our ‘on-the-go’ mentalities. As a result of this desire for increased mobility, whether for business or for pleasure, we also have an increased need for navigation services. While such technology has become available in our vehicles, we can’t always take it with us—until now.
Bell has selected TeleNav’s turn-by-turn GPS navigation service, named GPS Nav from Bell, for the new BlackBerry ( News - Alert) 8830 smartphone from Research In Motion (RIM). GPS Nav from Bell provides users with turn-by-turn, GPS-enabled directions, similar to in-car navigation service, but on a mobile device.
The GPS Nav from Bell includes full-color, 3D moving maps, voice and on-screen navigation, and information and directions to millions of business listings in North America, including local Wi-Fi  hotspots. GPS Nav from Bell automatically updates itself with current information so customers never have to worry about downloading the latest maps or business listings.
"With a smartphone as feature-rich as the new BlackBerry 8830, we believe many business customers will consider this their all-in-one mobile device," said Adel Bazerghi, Bell Mobility's vice president of products, in a Friday statement. "TeleNav's GPS service is high-quality, easy-to-use and incorporates relevant features that our customers will enjoy using everyday for both work or play."
The GPS Nav from Bell includes such features as the voice and on-screen turn-by-turn driving directions; full-color 3D moving maps; Biz Finder, a local business search; Spot Marker to record points of interest; Pedestrian Mode to help guide customers through crowded downtown streets or back to a parked car; and My Favorites to allow customers to save as many addresses as needed.
"There is no reason that anyone needs to invest in an expensive, in-car navigation system or a separate navigation device," said Dr. HP Jin, president, CEO and co-founder of TeleNav, in Friday’s statement. "GPS Nav from Bell offers customers the same peace of mind and even more features - but on a device they already carry with them."
Bell customers will have the ability to download GPS Nav from Bell directly from their BlackBerry 8830 smartphone. Ongoing subscription to the service costs $9.99 per month, plus a data plan for unlimited usage.
The real question for consideration is if adding such navigation services to the smartphone will make it more complicated than it needs to be. While the BlackBerry is in great demand for the functionality that it provides, is it possible to load it up too much? Initial adoption rates will answer that question and provided that the GPS is easy to use, the demand is there.
For more information on GPS Nav from Bell and additional devices that support GPS Nav, please visit www.bell.ca/wireless or www.telenav.com.
Want to learn more about wireless technologies? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
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