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The report, which segments brand share by technology, size and resolution for eight different global regions, also found that blended TV prices fell 1% Q/Q while rising 5% Y/Y to $524, the lowest value since Q1’06. LCD and plasma TV prices continued to experience rapid price erosion, falling 22% and 33% Y/Y to $936 and $1562, respectively.
According to the report, the flat panel TV share remained flat from Q4’06 to Q1’07 at 37% due to a shift in the regional mix caused by the Chinese New Year holidays. Although China accounted for 23% of TV sales, the nation’s low flat-panel TV penetration somewhat stalled the growth of flat-panel TVs worldwide, the study found.
Overall, TV sales revenue was $23.9 billion, up 9% year-over-year but down 22% quarter-to-quarter -- the slowest year-over-year growth since Q2’05.
North America held its own on both unit growth and revenue. Flat-panel TV unit sales rose 96% year-over-year, though that was offset by a 40% decline in unit sales of CRT TVs and CRT RPTVs. The region also saw TV sales revenue grow 14% year-over-year to account for 28% of global TV sales revenue, the study found.
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Spencer Chin is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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