×

SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




 

October 21, 2009

Sony Ericsson to Pre-Load Scanbuy's Mobile Barcode Application

By Anamika Singh, TMCnet Contributor

Scanbuy, Inc., a provider of mobile barcode solutions, has announced that its ScanLife mobile barcode application will be pre-loaded on Sony Ericsson (News - Alert) camera enabled devices.



 
Phones have been already launched with the embedded technology in Spain, Italy, and Mexico with more countries scheduled to follow.

The ScanLife mobile application converts a typical camera phone into a universal barcode reader. With one scan, the application can automatically link to a specific Web site, launch a video, dial a phone number, and more.
 
Using the camera phone, the mobile application can also read all 1D and 2D barcode formats including Datamatrix, EZcode, QR, UPC, and EAN.
 
"Scanbuy and our partners are building a global infrastructure to make mobile barcode scanning completely ubiquitous and easy for the end-user," said Jonathan Bulkeley, CEO of Scanbuy.
 
"This partnership is already generating tangible results as people are using new Sony Ericsson phones today with our application," Bulkeley said.

Also, Telcel (News - Alert), a wireless provider in Mexico, has started pre-loading a number of phones with ScanLife and Coca-Cola, Nike, and Frito-Lay have used EZcodes on their marketing material including print advertisements and packaging.


 

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Stefania Viscusi







Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy