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May 07, 2007

NVIDIA and Broadcom Join AMD to Offer Platform Performance Advantages

By Niladri Sekhar Nath, TMCnet Contributing Editor

NVIDIA and Broadcom (News - Alert), in collaboration with AMD, have showcased the 3D graphics, wireless, battery life, and compute performance advantages of next-generation AMD mobile platforms. Based on superior technologies from the AMD Better by Design program — including next generation 65nm AMD Turion 64 X2 dual-core mobile technology, chipsets from AMD and NVIDIA, and wireless networking solutions from Broadcom — these mobile platforms deliver a superior Windows Vista experience for end users.



 
AMD’s 65nm Silicon-on-Insulator technology provides increased transistor performance, scalability, and power efficiency.  AMD Turion 64 X2 dual-core mobile technology, based on the 65nm process, represents an important milestone as AMD continues its rapid conversion of Fab36.  Notebook PCs based on the new AMD Turion 64 X2 dual-core mobile technology will be available later this quarter in designs from leading computer manufacturers.
 
AMD’s leading-edge Better by Design ecosystem includes ATI (News - Alert) Radeon and NVIDIA GeForce Go graphics and wireless solutions from Atheros, Broadcom, Marvell Qualcomm and RealTek.
 
“Our next generation mobile processors, combined with superior graphics and wireless technologies demonstrate our commitment to an open platform strategy, which enables our OEM customers to design the ultimate mobile platforms,” said Chris Cloran, vice president, AMD Mobile Division.  “PC users today expect more from their computers, and the Better by Design program features the superior technologies and leading edge performance buyers seek to meet the demands of their ever expanding digital lifestyles.”
 
AMD has developed an open platform strategy to drive collaboration and competition among the leading technology companies around the world. Open and fair competition results in superior technologies, real choices for PC manufacturers and outstanding experiences for PC users — all for a great value. This program realizes the efforts of companies that compete and, now, collaborate in order to bring greater innovation to PC buyers.
 
Desktop and notebook PC users want high performance and a rich experience from their PCs, and the Better by Design program will help ensure that PC consumers have an added level of information to make a smarter choice.  This next generation mobile platform is another step in the advancement of the Better by Design program, an initiative driven by AMD and leading graphics and wireless technology partners designed to help OEM customers highlight AMD-based solutions, which offer better performance with superior technologies. Utilizing the new mobile processors, AMD offers the ultimate Vista experience by delivering platform-level innovation with increased performance and long battery life for notebook PC users.
 
“We are delighted to work closely with AMD to offer users an excellent mobile experience featuring NVIDIA graphics processors,” said Ned Finkle, vice president of strategic marketing at NVIDIA. “AMD-based systems with NVIDIA graphics deliver an outstanding Windows Vista experience and powerful digital media capabilities.”
 
Dr. Edward Frank, vice president of research and development, Broadcom Corporation said that they are committed to offer high-performance technologies that improve the PC experience by giving consumers more ways to share content wirelessly.”
 
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Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking
 
 







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