While spending in most back-to-school categories is expected to decrease this year, spending on electronics is still gaining momentum.

 

A recent poll conducted by the National Retail Federation reported an increase of 11 percent of electronic purchases for back to school compared to last year. This, according to the poll, is further expected to increase by 25 percent, as laptops have become a requirement for many colleges and universities.

 

BluePhone, a company offering remote computer support services, said that in such a situation, online consumer tech support is a must have for college-bound students and home-bound scholars.

 

Using remote-desktop technology to diagnose and repair issues, these services, said company officials, offer 24/7 technical support, advice and troubleshooting for a wide range of gadgets -- including PCs and Macs, smart phones, mp3 players and digital cameras and thus students can get their device functioning again with just a phone call.

 

BluePhone clarified that its personal Tech Experts are extensively trained and certified to resolve nearly any computer software problem. With its At-Home Help Desk, calls can be ad hoc or scheduled, and members can communicate with their Personal Tech Experts via email, chat and phone 24/7.

 

The company’s online consumer tech support memberships is not only limited to college-aged students, but is also extended to Junior high and high school students, as they're also prolific users of other gadgets like smart phones, digital cameras and mp3 players, says the company.

 

"You wouldn't send a junior driving off to school without AAA, right?" questioned Dave Plummer, chief executive officer at BluePhone. "Why would you send him off with a laptop, printer, and smart phone without a similar safety net?"

 

BluePhone offers a membership with unlimited assistance for up to three PCs or Macs for $199.95 per year.