As follow-up to its wireless deal with Qualcomm (News - Alert) last January, CBS TV has Sprint to carry nightly broadcasts of “CBS Evening News with Katie Couric” and prime-time, full-length episodes of TV drama “Jericho”. The full-length episode programming is a first for the wireless carrier.
Other CBS programs included in Sprint (News - Alert) TV service are archived clips from “The Brady Bunch” and “I Love Lucy”, daily clips for “The Late Show with David Letterman”, “Entertainment Tonight”, and “The Late Show with Craig Ferguson”.
As part of its promotional efforts, CBS will advertise during broadcasting of “CBS Evening News” and market its pre-roll video ads for all its programming with Sprint TV. However, both parties are mum with regard to sharing of ad revenues.
Earlier, CBS has signed an agreement with Qualcomm's MediaFlo System to carry full-episode programming for its shows including “Survivor”, “Jericho”, and “CSI: Crime Scene Investigation”. These programs are already available for Verizon (News - Alert) Wireless subscribers while roll out among AT&T subscribers will likely commence by end of this year.
This strategy is not new. Earlier, General Electric’s NBC Universal has singed partnership agreement with wireless TV provider MobiTV (News - Alert) to sell on-demand viewing of ad-free episodes of “The Office, Heroes” for only $1.99 per 24-hour viewing period. However, the preferred wireless carriers are yet to be named.
NBC will not sell downloads but only air episodes for those willing subscribers.
Other commercial-free episodes include Sci-Fi Channel's “Battlestar Galactica” and USA Network’s “Monk”. NBC will also provide free episodes of shows like “Friday Night Lights” but will contain some ads. However, wireless carriers will have a final say on official price.
Leo Blanco is a contributing writer for TMCnet. To see more of his articles, please visit his columnist page.
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