Movaic, a Washington, USA-based product development company, recently unveiled a portable stand for hands-free viewing of most popular smartphones (iPhone (News - Alert), iPod, Blackberry, Zune, Palm and more) called ‘iZel’. 

 

Available at the company’s Website or through Amazon.com (News - Alert), the patent pending iZel is priced at $24.95. This accessory is specially designed for - watching videos hands-free; monitoring e-mail; surfing the Web; holding the device while charging; positioning the device as a digital picture frame; and more. It is equally useful at home, in the office, or while traveling, said the company.

 

Launched in November 2008, Movaic iZel features a clever adjustment that can support landscape or portrait viewing. It also features viewing angle adjustment so that the screen's view is always optimized.

 

Featuring slip resistant elastomer, Movaic iZel helps smartphone owners protect their device as well as preserves the beauty of their investment, said Movaic.

 

Kristen Vaughn, an iPhone user, said, "It's like the creators of the iZel were reading my mind. As a frequent traveler, I've been looking for a way to prop up my iPhone so I could watch videos and still keep my hands free."

 

Vaughn further added: "It is adjustable to hold in either screen orientation and is very sturdy. Best of all, it folds up flat and is very compact. The materials are high quality, the design is sleek and high tech...it's perfect!"

 

Movaic Inc. says that it focuses on product development, brand building, and development consulting.