Only a day after announcing that it will end its free phone call promotion at year end, Skype (News
) now finds itself facing stiff competition from some new players. Take, for example, Wi-Fi
TV Inc. In conjunction with AdCalls, Wi-Fi TV has announced that in response to Skype’s decision, Wi-Fi TV will expand and enhance its 100% free online phone service. Wi-Fi TV is targeting millions of Skype users to sign-up for Wi-Fi TV and end needless phone call charges.
Whereas Skype announced plans for a $30 annual fee, and other VoIP
service providers typically charge much more, Wi-Fi TV is making its new generation Wi-Fi TV Virtual Dialer, powered by AdCalls, completely free to both download and make phone calls with.
Wi-Fi TV has introduced a bold revenue model for 2007 based on targeted video advertising, targeted interactive coupon ads, premium content sales and Wi-Fi TV channel sales. The model allows Wi-Fi TV to make memberships free to anyone with a valid e-mail address and to allow free downloading and use of the Wi-Fi TV Virtual Dialer.
In the U.S. and Canada, users can make free local and long distance calls to office and home phones, cellular phones, and to other PCs. In addition they can call from anywhere in the world and to anywhere in the world to other Wi-Fi TV members. They simply enter the email address of the Wi-Fi TV member as the phone number, and the Wi-Fi TV Virtual Dialer of the member will ring. All calls are in clear digital sound quality, and no ad ever intrudes on the phone call in any way. The new generation Wi-Fi TV Virtual Dialer also features several new interactive and personalized features, which are being rolled out for the New Year.
Cindy Waxer is a Toronto-based freelance journalist specializing in business and technology. She has written for publications including TIME, Fortune Small Business, Business 2.0, Computerworld, Canadian Business, and Workforce Management. To see more of her articles, please visit Cindy Waxer’s columnist page.
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