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August 29, 2008

Winbox and CinemaNow Partner for VoD Services

By Eve Sullivan, TMCnet Editor

Winbox Technologies and U.S.-based CinemaNow have partnered to allow the delivery of Cinemanow content over broadband directly to televisions via OEM set-top boxes built on the Winbox technology platform.
Winbox is a provider of OEM technology solutions for Windows Embedded based TV-centric consumer electronic. CinemaNow is a digital entertainment player, delivering Hollywood movies and TV shows across multiple platforms.
“With this partnership, we greatly extend the consumer value of our OEM technology platforms EVO1 and EVO2. Under this agreement, our OEM customers can now chose to integrate premium Video-Demand services from one of the international leaders in the VOD content business when they use our platform for their own connected TV or set-top box products,” Christof Winker, CEO of Winbox Technologies, explains.

Under the new partnership, the two companies will provide a fully-integrated platform for the electronic delivery of movies, TV shows, music and software to consumers via broadband Internet connection.
“Establishing Winbox as our first partner in Europe is a great step forward in our strategy towards expanding our services to consumers and retailers outside the U.S.,” said David Cook, president and COO of CinemaNow. “With Winbox’s innovative solutions, we can extend the premium online experience to the TV, further delivering on the CinemaNow mission to empower consumers to enjoy digital entertainment anytime and anywhere.”
This end-to-end delivery channel will utilize Winbox’s OEM set-top-box technologies and Cinemanow’s storefront and Media Manager application to facilitate new and exciting developments in electronic content distribution.
The first set-top boxes that will include Cinemanow’s content will be aimed at the U.K., with products for the rest of Europe appearing in retailer later this year.
Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment, including ARCHOS, EchoStar Communications, Hewlett-Packard (News - Alert), Macrovision, Microsoft, Samsung, Sonic Solutions and Technicolor to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi (News - Alert) Entertainment and Warner Bros.

Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve's articles, please visit her columnist page.

Edited by Eve Sullivan

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