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May 03, 2011

Research In Motion Launches Two New BlackBerry Bold Smartphones

By Sujata Garud, TMCnet Contributor

Research In Motion (RIM) has unveiled two new high-performance BlackBerry (News - Alert) Bold smartphones – BlackBerry Bold 9900 and 9930 – featuring stunning and iconic design embedded with an easy-to-use BlackBerry keyboard. The smartphones have a brilliant, high resolution, capacitive touch screen, built on a new, performance-driven platform powered by a new BlackBerry 7 operating system and designed to deliver the ultimate in communications, multimedia, and productivity.

“The new BlackBerry Bold smartphones and BlackBerry 7 OS are inspired by millions of customers around the world who want the ultimate combination of performance, functionality, and style,” said Mike Lazaridis, Research In Motion’s President and Co-CEO, in a release. “These fully-loaded and beautifully-crafted smartphones offer a highly-refined user experience with blazingly fast performance, a brilliant touch screen, and an outstanding typing experience.”

In addition to a brushed stainless steel frame, a high-gloss glass-weave backplate, and being the thinnest (10.5mm) yet, the Bold is built on a new performance-driven platform featuring a 1.2 GHz processor, Liquid Graphics touch screen, and support for high speed 4G/HSPA+ wide area wireless networks.

The smartphones will enable the users to pair the BlackBerry Bold to an accessory or read information such as a weblink from smart tags by simply tapping their BlackBerry Bold to an NFC tag (News - Alert). It also features a built-in compass (magnetometer) to support location-based services and augmented reality, support up to 720p HD video recording and playback.

In other RIM news, the company launched BlackBerry Balance for Work-Life Balance on Blackberry in response to the growing trend by businesses to allow employees to use personal BlackBerry smartphones for work, or company-owned smartphones for personal, and the need by businesses to secure, manage, and control confidential company or client information on these devices.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by John Lahtinen

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